FAQ
Questions answered
Everything you need to know about working with AF Design Studio. If you don't find your answer here, please don't hesitate to reach out directly.
Working Together
We primarily work with service-based businesses that value exceptional design and are committed to growth. This includes professional services firms, wellness and beauty brands, consultants, coaches, and creative service providers. We work best with clients who understand that design is an investment, not just an expense.
Absolutely. While we're based in Cape Coral, Florida, we work with clients across the United States and internationally. Most of our collaboration happens virtually through video calls and digital tools, with occasional in-person meetings when geography allows.
We intentionally limit the number of projects we take on to ensure every client receives dedicated attention. We're looking for good fit—businesses that value quality, are ready to invest in their growth, and are excited to collaborate. During our initial conversation, we'll both assess whether we're the right match.
The best first step is to reach out through our contact form with some information about your business and project. We'll review your inquiry and, if it seems like a potential fit, schedule a discovery call to discuss your needs in more detail.
Services & Packages
Yes, we offer comprehensive packages that include brand identity design and website development. These integrated engagements ensure complete visual and strategic cohesion across all touchpoints. Combined packages also tend to be more efficient and cost-effective than separate projects.
Absolutely. Brand refresh projects are a significant part of our work. We can evolve and elevate your existing brand while preserving the equity you've already built. This is often the right choice for established businesses that have outgrown their original visual identity.
We help businesses implement AI-enhanced workflows for content creation, customer communication, and operational efficiency. This includes setting up intelligent systems that feel natural and maintain your brand voice. We approach AI thoughtfully—implementing where it adds genuine value without losing the human elements that make your brand special.
Yes, we offer design retainer packages for ongoing support, updates, and strategic guidance. Many clients find this invaluable as their business grows and evolves. Retainers provide consistent design support, priority scheduling, and a trusted creative partner invested in your long-term success.
Process & Timeline
Timelines vary by project scope. Brand identity projects typically range from 6-10 weeks. Website design projects range from 8-14 weeks. Combined packages may extend to 12-18 weeks. We provide detailed timelines during our discovery phase based on your specific needs and complexity.
Our process follows six key phases: Discovery (understanding your business), Position (defining strategy), Design (creating solutions), Refine (collaborative iteration), Launch (preparing for go-live), and Support (ongoing partnership). Each phase builds on the previous, ensuring thoughtful, strategic outcomes.
We value collaboration and believe the best work comes from partnership. You'll be involved in key decision points and feedback rounds, but we manage the creative heavy lifting. Typically, clients should expect to dedicate a few hours per week during active phases of the project.
At launch, you'll receive all final assets, comprehensive brand guidelines, and any training documentation needed to maintain your brand. Our relationship doesn't have to end there—many clients transition to ongoing retainer support for continued design needs and strategic guidance.
Investment & Value
Our projects are custom-scoped based on your specific needs and goals. Brand identity projects typically start around $8,000, website projects around $12,000, and comprehensive brand + website packages around $18,000. We'll provide a detailed proposal after understanding your specific requirements during our discovery conversation.
Yes, we offer structured payment schedules that break the investment into manageable milestones. Typically, this includes a deposit to secure your project, with remaining payments tied to key project phases. We'll discuss payment structure during our proposal process.
Our work is designed to serve your business for years, not months. We create strategic brand systems and digital assets that elevate your market positioning, improve client trust, and support sustainable growth. The businesses that thrive are those willing to invest in how they're perceived.
In some cases, we can accommodate expedited timelines for an additional fee. However, we believe great work requires adequate time for strategic thinking and creative exploration. We'll discuss timeline flexibility during our initial conversation if you have specific deadline requirements.
Still have questions?
We're happy to discuss your specific situation and answer any questions not covered here. Let's start a conversation.
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